The ignorance of empirical research is striking. The lessons learned from Kahnemann and Tversky on the fallibility of human decisions made by individual decision makers are ignored. Any fundamental questions on how to escape the systematic biases of management hierarchies against truth and pro playing politics are not addressed at all. Ries tells Managers to behave better and think of Entrepreneurship in all that they are doing. He dreams up a 'unified theory of management,' which is so weak and not grounded in any organizational research at all. In the main part, Ries is promoting starting a big, very conventional change program to hammer Entrepreneurship into an organization. In contrast to the other departments, the 'Entrepreneurship' unit has some matrix functions in the other line functions, such as training and coaching entrepreneurs and maintaining start-ups like funding and governance structures - primarily external start-up functions internally inside a company. The basic and only 'major' idea of this book is to make Entrepreneurship a line function of every company, e.g., such as HR, Finance, IT, Sales and Purchasing are. I loved the 'Lean Startup,' but with this book, Eric Ries shows that he is out of his waters. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential roadmap for any organization navigating the uncertain waters of the century ahead. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a new management system that leads to sustainable growth and long-term impact. In The Startup Way, he turns his attention to a whole new group of organizations: iconic multinationals like GE and Toyota, Silicon Valley tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

In The Lean Startup, Eric Ries laid out the practices of successful startups - building minimal viable products ('MVPs'), extensive customer-focused testing based on a build, measure, learn method of continuous innovation, and deciding whether to persevere or pivot.

Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

The startup way